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Winners수상작

칸 라이언즈의 26개 카테고리에 출품을 할 때는 자신의 캠페인에 대해 설명하는 '브리핑 비디오(2분)'를 제출해야 합니다. 이를 '케이스 필름'이라고 합니다. 각 부문 수상작들이 어떻게 다양한 캠페인을 펼쳐 소비자의 반응과 참여를 이끌어냈는지 알 수 있는 일종의 캠페인 메이킹 필름입니다.

Brand Experience & Activation

수상 제목 광고주 출품사
Grand Prix CHANGING THE GAME MICROSOFT McCANN NEW YORK
Gold Lion CLEAR DIAGEO AMVBBDO, London
LEGAL-ADE KRAFT HEINZ LEO BURNETT CHICAGO
PAVING FOR PIZZA DOMINO'S PIZZA
PEOPLE ARE THE PLACES AEROMÉXICO DOMINO'S PIZZA, Ann Arbor "
CPB+, Boulder
STORYSIGN HUAWEI AEROMÉXICO, Mexico City
GOOGLE, Mexico City
Silver Lion BE A FOLLOWER - SIDE:BIZ DIESEL PUBLICIS ITALY, Milan

Creative Data

수상 제목 광고주 출품사
Grand Prix GO BACK TO AFRICA BLACK & ABROAD FCB/SIX, Toronto
Gold Lion PET-COMMERCE PETZ OGILVY, São Paulo

Creative eCommerce

수상 제목 광고주 출품사
Grand Prix DO BLACK - THE CARBON LIMIT CREDIT CARD DOCONOMY RBK COMMUNICATION, Stockholm
Gold Lion KFC CHRISTMAS POCKET STORE YUM CHINA ISOBAR CHINA GROUP, Shanghai

Creative Strategy

수상 제목 광고주 출품사
Grand Prix THE E.V.A. INITIATIVE VOLVO CARS FORSMAN & BODENFORS, Gothenburg
Gold Lion ENDANGERED SYNDROME CANADIAN DOWN SYNDROME SOCIETY FCB CANADA, Toronto
THE TIME WE HAVE LEFT PERNOD RICARD LEO BURNETT, Madrid
VIVA LA VULVA ESSITY AMVBBDO, London

Design

수상 제목 광고주 출품사
Grand Prix CREATABILITY GOOGLE GOOGLE CREATIVE LAB, New York
Gold Lion HIGHLIGHT THE REMARKABLE STABILO INTERNATIONAL GMBH DDB DÜSSELDORF
INSTA NOVELS THE NEW YORK PUBLIC LIBRARY MOTHER NEW YORK
MOST DANGEROUS STREET ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE FCB CHICAGO
THE GUN VIOLENCE HISTORY BOOK ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE FCB CHICAGO
Silver Lion THE QUIET TAXI HYUNDAI MOTOR GROUP INNOCEAN WORLDWIDE, Seoul

Digital Craft

수상 제목 광고주 출품사
Grand Prix ADDRESS THE FUTURE CARLINGS VIRTUE, Copenhagen
Gold Lion MY LIFE AS A NPC UBIOSFT DDB PARIS

Direct

수상 제목 광고주 출품사
Grand Prix THE WHOPPER DETOUR BURGER KING FCB NEW YORK
Grand Prix BURN THAT AD BURGER KING DAVID SÃO PAULO
STREET-VET PURINA McCANN PARIS

Entertainment for Music

수상 제목 광고주 출품사
Grand Prix BLUESMAN BACO EXU DO BLUES AKQA, São Paulo
Gold Lion EXPENSIFY TH!$ EXPENSIFY JOHNXHANNES NEW YORK
MISTAKEN LOVE SONG FEDERAL GOVERNMENT OF BRAZIL ARTPLAN, Brasilia

Entertainment Lions For Sport

수상 제목 광고주 출품사
Grand Prix NIKE DREAM CRAZY NIKE WIEDEN+KENNEDY, Portland
Gold Lion E-QUALITY VIVO - TELEFONICA BRASIL S.A. VMLY&R BRAZIL, São Paulo
HEROES OF TODAY HEROES OF TODAY PLATFORM (IBERIA, CORREOS, TELEPIZZA, LALIGA, 11811, BAVIERA) DDB SPAIN, Madrid
THE NOT SO BEAUTIFUL GAME NATIONAL CENTRE FOR DOMESTIC VIOLENCE WUNDERMAN THOMPSON, London
J. WALTER THOMPSON, London

Glass - The Lion For Change

수상 제목 광고주 출품사
Grand Prix THE LAST EVER ISSUE GAZETA.PL / MASTERCARD / BNP PARIBAS VMLY&R POLAND, Warsaw

Health & Wellness

수상 제목 광고주 출품사
Grand Prix THISABLES IKEA McCANN, Tel Aviv

Innovation

수상 제목 광고주 출품사
Grand Prix SEE SOUND WAVIO AREA 23, AN FCB HEALTH NETWORK COMPANY, New York

Media

수상 제목 광고주 출품사
Grand Prix AIR MAX GRAFFITI STORES NIKE AKQA, São Paulo
Gold Lion HACKING PRIME DAY GENERAL MILLS MINDSHARE, Chicago
IT'S A THURSDAY NIGHT TIDE AD PROCTER & GAMBLE SAATCHI & SAATCHI, New York
SCENT BY GLADE S.C JOHNSON OGILVY, Chicago
YOU SEEING THIS? ESPN X NBA R/GA , New York

Mobile

수상 제목 광고주 출품사
Gold Lion BAGELGATE KRAFT-HEINZ DROGA5, New York
LESSONS IN HERSTORY DAUGHTERS OF THE EVOLUTION GOODBY SILVERSTEIN & PARTNERS, San Francisco
PAY IT FORWARD THE BIG ISSUE FCB INFERNO, London

Pharma

수상 제목 광고주 출품사
Grand Prix BREATH OF LIFE GSK GLAXOSMITHKLINE McCANN HEALTH, Shanghai
Gold Lion ONE WORD THE LEARNING CORP AREA 23, AN FCB HEALTH NETWORK COMPANY, New York

PR

수상 제목 광고주 출품사
Grand Prix THE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATION THE FEMALE COMPANY SCHOLZ & FRIENDS, Berlin
Gold Lion BIG MAC 50TH ANNIVERSARY MCDONALD'S GOLIN, Chicago
MCDONALDS, Chicago
SECOND CHANCES DONATE LIFE CALIFORNIA CASANOVA
McCANN, Costa Mesa
McCANN CANADA, Toronto
McCANN NEW YORK
THE PEOPLE'S SEAT UNITED NATIONS GREY, London
WIND NEVER FELT BETTER ABINBEV DAVID, Miami

Radio & Audio

수상 제목 광고주 출품사
Grand Prix WESTWORLD: THE MAZE HBO 360I, New York
HBO, New York
Gold Lion BROADWAY THE RAINBOW MARS WRIGLEY CONFECTIONERY DDB CHICAGO

Social & Influencer

수상 제목 광고주 출품사
Grand Prix KEEPING FORTNITE FRESH WENDY'S VMLY&R, Kansas City
Gold Lion GENERATION LOCKDOWN MARCH FOR OUR LIVES McCANN NEW YORK
NIKE DREAM CRAZIER NIKE WIEDEN+KENNEDY, Portland
SLEEPING GIANTS - A CAMPAIGN TO DEFUND BIGOTRY SLEEPING GIANTS SLEEPING GIANTS, San Francisco

Sustainable Development Goals Winners (SDG's)

수상 제목 광고주 출품사
Gold Lion MORSE CODE FOR GBOARD GOOGLE GOOGLE CREATIVE LAB, New York

칸 라이언즈의 26개 부문 중 필름 부문은 TV, 극장, 유튜브 등에서 공개한 동영상 캠페인 가운데 가장 크리에이티브한 작품들을 선정해 시상합니다.

Film Winners

수상 제목 광고주 출품사
Grand Prix
Campaign
COURAGE THE NEW YORK TIMES DROGA5, New York
FEARLESSNESS THE NEW YORK TIMES DROGA5, New York
PERSEVERANCE THE NEW YORK TIMES DROGA5, New York
RESOLVE THE NEW YORK TIMES DROGA5, New York
RIGOR THE NEW YORK TIMES DROGA5, New York
Gold Lion
APPLE AT WORK: THE UNDERDOGS APPLE APPLE, Cupertino
BEHIND THE MAC — MAKE SOMETHING WONDERFUL APPLE TBWA\MEDIA ARTS LAB, Los Angeles
VIVA LA VULVA ESSITY AMVBBDO, London
THE BOY AND THE PIANO JOHN LEWIS & PARTNERS adam&eveDDB, London
GENERATION LOCKDOWN MARCH FOR OUR LIVES McCANN NEW YORK
NIKE DREAM CRAZY | SERENA 'VOICE OF BELIEF' NIKE WIEDEN+KENNEDY, Portland
THE ENDLESS AD P&G WIEDEN+KENNEDY, São Paulo
Gold Lion
Campaign
BK BOT CROWN BOY 1 BOY 2 BURGER KING DAVID, Miami
BK BOT CROWN WHOPPER YES DOCTOR NO BURGER KING DAVID, Miami
Silver Lion
ALLAN GRAY FATHER’S SHARE ALLAN GRAY KING JAMES GROUP, Cape Town
MERCEDES-BENZ - BERTHA BENZ DAIMLER AG ANORAK, Berlin / ANTONI, Berlin
HEROES OF TODAY HEROES OF TODAY PLATFORM (IBERIA, CORREOS, TELEPIZZA, LALIGA, 11811, BAVIERA) DDB SPAIN, Madrid
DREAM CRAZY NIKE PARK PICTURES, New York / WIEDEN+KENNEDY, Portland
ONE IN A MILLION P&G VICKS PUBLICIS SINGAPORE
WE ARE ALL EQUAL. AND NO ONE IS MORE EQUAL THAN ANYONE ELSE. PRO INFIRMIS THJNK, Zürich
Silver Lion
Campaign
LUCIFER AMAZON PRIME VIDEO DROGA5, London
OUTLANDER AMAZON PRIME VIDEO DROGA5, London
VIKINGS AMAZON PRIME VIDEO DROGA5, London
BUS AT&T BBDO NEW YORK
Bronze Lion
MY NAME FORBES ARGENTINA HOY, Buenos Aires
NOSE SOLO GEICO THE MARTIN AGENCY, Richmond
GREENPEACE 'RANG-TAN' GREENPEACE MOTHER, London
CHOOSE INTERNATIONAL COMMITTEE OF THE RED CROSS SRA. RUSHMORE, Madrid
#DEFYTHENAME MONICA LEWINSKY BBDO NEW YORK
STORM THE COURT REEBOK VENABLES BELL & PARTNERS, San Francisco
GENERATION VOICE SPARK COLENSO BBDO, Auckland
WEDDING SPEECH SPARK COLENSO BBDO, Auckland
LAWYER TURBO TAX BISCUIT FILMWORKS, Los Angeles
WIEDEN+KENNEDY, Portland
AJ MCCARRONO VERIZON McCANN NEW YORK
BYSTANDER VOICE OF THE CHILDREN LEO BURNETT MALAYSIA, Kuala Lumpur
Bronze Lion
Campaign
CAMO AB INBEV DEUTSCH, New York
WHAT BEER IS THAT AB INBEV DEUTSCH, New York
I LOVE YOU HATER COCA COLA SANTO, Buenos Aires
THE POLE COCA COLA SANTO, Buenos Aires
DAB NORDEA PER HøJ, Oslo
WASSUP NORDEA PER HøJ, Oslo
ARMS PEAK GAMES MJZ, Los Angeles
TBWA\CHIAT\DAY, New York

Film Craft Winners

수상 제목 광고주 출품사
Gold Lion
SHARE YOUR GIFTS APPLE TBWA\MEDIA ARTS LAB, Los Angeles
NIKE DREAM CRAZY NIKE WIEDEN+KENNEDY, Portland
QUEENS THE BLAZE ICONOCLAST, Paris
Gold Lion
Campaign
ASTRONAUT MONDELEZ WIEDEN+KENNEDY, São Paulo
BOY SCOUTS MONDELEZ WIEDEN+KENNEDY, São Paulo
Silver Lion
BOHEMIAN RHAPSODY JOHN LEWIS & PARTNERS
+ WAITROSE & PARTNERS
adam&eveDDB, London
WE RISE RIGHT TO PLAY BBDO TORONTO
Silver Lion Campaign JACK RYAN AMAZON SOMESUCH, London
DROGA5, London
Bronze Lion
MORTGAGE EDEN CREAMERY 72ANDSUNNY, Los Angeles
HORNBACH "MORNING" HORNBACH BAUMARKT AG HEIMAT, Berlin
MR SWAN SIPSMITH OGILVY, London
DIVERSISH THE VALUABLE 500 AMVBBDO, London
Bronze Lion
Campaign
SIT WITH SOMEONE NEW GENERAL MILLS, INC. 72ANDSUNNY, New York