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- 케이스(메이킹) 필름
케이스(메이킹) 필름
칸 라이언즈의 26개 카테고리에 출품을 할 때는 자신의 캠페인에 대해 설명하는 '브리핑 비디오(2분)'를 제출해야 합니다. 이를 '케이스 필름'이라고 합니다.
각 부문 수상작들이 어떻게 다양한 캠페인을 펼쳐 소비자의 반응과 참여를 이끌어냈는지 알 수 있는 일종의 캠페인 메이킹 필름입니다.
Brand Experience & Activation
| 수상 | 제목 | 광고주 | 출품사 |
|---|---|---|---|
| Grand Prix | CHANGING THE GAME | MICROSOFT | McCANN NEW YORK |
| Gold Lion | CLEAR | DIAGEO | AMVBBDO, London |
| LEGAL-ADE | KRAFT HEINZ | LEO BURNETT CHICAGO | |
| PAVING FOR PIZZA | DOMINO'S PIZZA | ||
| PEOPLE ARE THE PLACES | AEROMÉXICO | DOMINO'S PIZZA, Ann Arbor " CPB+, Boulder |
|
| STORYSIGN | HUAWEI | AEROMÉXICO, Mexico City GOOGLE, Mexico City |
|
| Silver Lion | BE A FOLLOWER - SIDE:BIZ | DIESEL | PUBLICIS ITALY, Milan |
Creative Data
| 수상 | 제목 | 광고주 | 출품사 |
|---|---|---|---|
| Grand Prix | GO BACK TO AFRICA | BLACK & ABROAD | FCB/SIX, Toronto |
| Gold Lion | PET-COMMERCE | PETZ | OGILVY, São Paulo |
Creative eCommerce
| 수상 | 제목 | 광고주 | 출품사 |
|---|---|---|---|
| Grand Prix | DO BLACK - THE CARBON LIMIT CREDIT CARD | DOCONOMY | RBK COMMUNICATION, Stockholm |
| Gold Lion | KFC CHRISTMAS POCKET STORE | YUM CHINA | ISOBAR CHINA GROUP, Shanghai |
Creative Strategy
| 수상 | 제목 | 광고주 | 출품사 |
|---|---|---|---|
| Grand Prix | THE E.V.A. INITIATIVE | VOLVO CARS | FORSMAN & BODENFORS, Gothenburg |
| Gold Lion | ENDANGERED SYNDROME | CANADIAN DOWN SYNDROME SOCIETY | FCB CANADA, Toronto |
| THE TIME WE HAVE LEFT | PERNOD RICARD | LEO BURNETT, Madrid | |
| VIVA LA VULVA | ESSITY | AMVBBDO, London |
Design
| 수상 | 제목 | 광고주 | 출품사 |
|---|---|---|---|
| Grand Prix | CREATABILITY | GOOGLE CREATIVE LAB, New York | |
| Gold Lion | HIGHLIGHT THE REMARKABLE | STABILO INTERNATIONAL GMBH | DDB DÜSSELDORF |
| INSTA NOVELS | THE NEW YORK PUBLIC LIBRARY | MOTHER NEW YORK | |
| MOST DANGEROUS STREET | ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE | FCB CHICAGO | |
| THE GUN VIOLENCE HISTORY BOOK | ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE | FCB CHICAGO | |
| Silver Lion | THE QUIET TAXI | HYUNDAI MOTOR GROUP | INNOCEAN WORLDWIDE, Seoul |
Digital Craft
| 수상 | 제목 | 광고주 | 출품사 |
|---|---|---|---|
| Grand Prix | ADDRESS THE FUTURE | CARLINGS | VIRTUE, Copenhagen |
| Gold Lion | MY LIFE AS A NPC | UBIOSFT | DDB PARIS |
Direct
| 수상 | 제목 | 광고주 | 출품사 |
|---|---|---|---|
| Grand Prix | THE WHOPPER DETOUR | BURGER KING | FCB NEW YORK |
| Grand Prix | BURN THAT AD | BURGER KING | DAVID SÃO PAULO |
| STREET-VET | PURINA | McCANN PARIS |
Entertainment for Music
| 수상 | 제목 | 광고주 | 출품사 |
|---|---|---|---|
| Grand Prix | BLUESMAN | BACO EXU DO BLUES | AKQA, São Paulo |
| Gold Lion | EXPENSIFY TH!$ | EXPENSIFY | JOHNXHANNES NEW YORK |
| MISTAKEN LOVE SONG | FEDERAL GOVERNMENT OF BRAZIL | ARTPLAN, Brasilia |
Entertainment Lions For Sport
| 수상 | 제목 | 광고주 | 출품사 |
|---|---|---|---|
| Grand Prix | NIKE DREAM CRAZY | NIKE | WIEDEN+KENNEDY, Portland |
| Gold Lion | E-QUALITY | VIVO - TELEFONICA BRASIL S.A. | VMLY&R BRAZIL, São Paulo |
| HEROES OF TODAY | HEROES OF TODAY PLATFORM (IBERIA, CORREOS, TELEPIZZA, LALIGA, 11811, BAVIERA) | DDB SPAIN, Madrid | |
| THE NOT SO BEAUTIFUL GAME | NATIONAL CENTRE FOR DOMESTIC VIOLENCE | WUNDERMAN THOMPSON, London J. WALTER THOMPSON, London |
Glass - The Lion For Change
| 수상 | 제목 | 광고주 | 출품사 |
|---|---|---|---|
| Grand Prix | THE LAST EVER ISSUE | GAZETA.PL / MASTERCARD / BNP PARIBAS | VMLY&R POLAND, Warsaw |
Health & Wellness
| 수상 | 제목 | 광고주 | 출품사 |
|---|---|---|---|
| Grand Prix | THISABLES | IKEA | McCANN, Tel Aviv |
Innovation
| 수상 | 제목 | 광고주 | 출품사 |
|---|---|---|---|
| Grand Prix | SEE SOUND | WAVIO | AREA 23, AN FCB HEALTH NETWORK COMPANY, New York |
Media
| 수상 | 제목 | 광고주 | 출품사 |
|---|---|---|---|
| Grand Prix | AIR MAX GRAFFITI STORES | NIKE | AKQA, São Paulo |
| Gold Lion | HACKING PRIME DAY | GENERAL MILLS | MINDSHARE, Chicago |
| IT'S A THURSDAY NIGHT TIDE AD | PROCTER & GAMBLE | SAATCHI & SAATCHI, New York | |
| SCENT BY GLADE | S.C JOHNSON | OGILVY, Chicago | |
| YOU SEEING THIS? | ESPN X NBA | R/GA , New York |
Mobile
| 수상 | 제목 | 광고주 | 출품사 |
|---|---|---|---|
| Gold Lion | BAGELGATE | KRAFT-HEINZ | DROGA5, New York |
| LESSONS IN HERSTORY | DAUGHTERS OF THE EVOLUTION | GOODBY SILVERSTEIN & PARTNERS, San Francisco | |
| PAY IT FORWARD | THE BIG ISSUE | FCB INFERNO, London |
Pharma
| 수상 | 제목 | 광고주 | 출품사 |
|---|---|---|---|
| Grand Prix | BREATH OF LIFE | GSK GLAXOSMITHKLINE | McCANN HEALTH, Shanghai |
| Gold Lion | ONE WORD | THE LEARNING CORP | AREA 23, AN FCB HEALTH NETWORK COMPANY, New York |
PR
| 수상 | 제목 | 광고주 | 출품사 |
|---|---|---|---|
| Grand Prix | THE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATION | THE FEMALE COMPANY | SCHOLZ & FRIENDS, Berlin |
| Gold Lion | BIG MAC 50TH ANNIVERSARY | MCDONALD'S | GOLIN, Chicago MCDONALDS, Chicago |
| SECOND CHANCES | DONATE LIFE CALIFORNIA | CASANOVA McCANN, Costa Mesa McCANN CANADA, Toronto McCANN NEW YORK |
|
| THE PEOPLE'S SEAT | UNITED NATIONS | GREY, London | |
| WIND NEVER FELT BETTER | ABINBEV | DAVID, Miami |
Radio & Audio
| 수상 | 제목 | 광고주 | 출품사 |
|---|---|---|---|
| Grand Prix | WESTWORLD: THE MAZE | HBO | 360I, New York HBO, New York |
| Gold Lion | BROADWAY THE RAINBOW | MARS WRIGLEY CONFECTIONERY | DDB CHICAGO |
Social & Influencer
| 수상 | 제목 | 광고주 | 출품사 |
|---|---|---|---|
| Grand Prix | KEEPING FORTNITE FRESH | WENDY'S | VMLY&R, Kansas City |
| Gold Lion | GENERATION LOCKDOWN | MARCH FOR OUR LIVES | McCANN NEW YORK |
| NIKE DREAM CRAZIER | NIKE | WIEDEN+KENNEDY, Portland | |
| SLEEPING GIANTS - A CAMPAIGN TO DEFUND BIGOTRY | SLEEPING GIANTS | SLEEPING GIANTS, San Francisco |
Sustainable Development Goals Winners (SDG's)
| 수상 | 제목 | 광고주 | 출품사 |
|---|---|---|---|
| Gold Lion | MORSE CODE FOR GBOARD | GOOGLE CREATIVE LAB, New York |
