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2021 스파이크스 어워드 심사위원 명단 공개
국내에서는 디지털, 모바일 부문, 다이렉트, 아웃도어 및 헬스케어 부문 심사 맡아
심사위원 남·녀 성비 균일하게 선정
국내에서는 디지털, 모바일 부문, 다이렉트, 아웃도어 및 헬스케어 부문 심사 맡아
심사위원 남·녀 성비 균일하게 선정
ⓒSpikes Asia
아시아·태평양 지역 최고의 크리에이티비티 축제 스파이크스 아시아(Spikes Asia) 조직위원회가 2021년 스파이크스 어워드(Spikes Awards) 심사위원을 8일 공개했다.
아시아·태평양 지역 최고의 크리에이티비티 축제 스파이크스 아시아(Spikes Asia) 조직위원회가 2021년 스파이크스 어워드(Spikes Awards) 심사위원을 8일 공개했다.
필립 토마스(Philip Thomas) 스파이크스 아시아 회장은 "최고의 작품을 심사할 재능 있는 전문가들을 모시게 돼 기쁘다"며 "이번 심사위원단은 남녀 비율이 거의 동일하다. 이는 아·태 지역 크리에이티비티 산업의 긍정적 변화를 반영한 것이라 본다"고 전했다.
2021년 스파이크스 어워드 심사에 대해서 그는 "2021년에는 모든 심사위원들이 비대면 원격으로 회의를 하는 등 상황이 조금 달라질 것"이라며 "최대한 실제로 모여서 심사하는 것과 비슷한 환경을 만들었다. 스파이크스 어워드와 칸 라이언즈까지 모든 라이언즈 어워드에서 가장 중요한 부분은 인간적 경험(Human Experience)"이라고 전했다.
국내에서는 권혁진 제일기획 CD와 황선화 이노션 캠페인 플래너가 디지털(Digital), 모바일(Mobile), 디지털 크래프트(Digital Craft) 3개 부문 심사를 맡았고 조예정 HS애드 CD가 다이렉트(Direct)와 아웃도어(Outdoor) 2개 부문을, 이효은(Flora Rhee) 하바스 헬스&유(Havas Health & You) 매니징 디렉터가 헬스케어(Healthcare) 부문 심사위원을 맡았다.
(왼쪽부터) 권혁진 제일기획 CD, 황선화 이노션 캠페인 플래너, 조예정 HS애드 CD, 이효은(Flora Rhee) 하바스 헬스&유(Havas Health & You) 매니징 디렉터 ⓒSpikes Asia
권혁진 제일기획 CD는 스파이크스 아시아, 에드페스트(Ad Fest), 레드닷 디자인 어워드(Reddot design award), IF 디자인 어워드 및 세계 최대의 디지털 어워드인 웨비 어워드(Webby Award)에서 수상했고 2009 스파이크스 어워드에서는 유일한 한국인 심사위원으로 활동했으며 당시 통합부문(Integrated) 출품작들을 심사했다.
황선화 이노션 캠페인 플래너의 대표작으로는 현대차의 '조용한 택시'와 '재잘재잘 스쿨버스', 한화그룹의 '솔라 보트' 캠페인 등이 있다. 그는 칸 라이언즈(Cannes Lions), 뉴욕페스티벌(New York Festival), 원쇼(One Show), 클리오 어워드(Clio Awards), 스파이크스 아시아(Spikes Asia)에서 다수의 상을 수상했다.
조예정 CD는 1997년 구LG애드가 주최한 학생 광고공모전에서 대상을 받은 후 HS애드에서 카피라이터로 시작해 지금은 크리에이티브 디렉터로 한 팀을 이끌고 있다. 그는 2019년 대한민국 광고대상에서 LG전자 트롬 세탁기 '한국인의 세탁' 캠페인으로 TV부문 대상을 수상했다.
이효은(Flora Rhee) 하바스 헬스&유 매니징 디렉터는 사노피, 화이자, GSK, MSD등 다국적 제약사 광고를 담당한 헬스케어 커뮤니케이션 전문가다. 그는 디지털 커뮤니케이션과 교육에대한 관심을 바탕으로 전국 스타트업 앱 개발 공모대회에서 교육용 모바일 앱으로 1위를 차지하며 정부의 투자를 받았다.
아·태지역 18개국에서 선정된 심사위원들은 온라인 플랫폼을 통해 작품을 심사하고 다른 심사위원들과 비대면으로 소통하며 의견을 나눈다. 스파이크스 어워드는 모두 23개 부문이며 2021년 2월 중 심사가 이뤄진다. 이후 3월 1일부터 4일까지 수상작품을 발표한다.
스파이크스 어워드는 2021년 1월 21일까지, 탱그램 어워드는 2021년 1월 7일까지 출품 접수를 마감하며 출품접수 일자에 따른 출품비용 및 출품접수에 관한 세부 안내는 스파이크스 아시아 홈페이지(https://www.spikes.asia/)에서 확인 할 수 있다.
<2021 스파이크스 아시아 심사위원 명단>
▲브랜드 익스피리언스 & 액티베이션 부문(Brand Experience & Activation)
Malcolm Poynton, Global Chief Creative Officer, President Creative, Cheil Worldwide - Jury President
Ryohei Manabe, Group Creative Director, Dentsu Inc., Japan
Alvin Lim, Founder & Creative Chairman, GPB Shanghai & Hong Kong
Tista Sen, Regional Creative Director, South Asia, Wunderman Thompson, India
Melina Fiolitakis, Senior Art Director, FCB, New Zealand
Tay Guan Hin, Chief Creative Officer, BBDO, Singapore
Nathasoruban Sivapatham, Chief Creative Officer, TBWASri Lanka, Sri Lanka
Cassandra Kelsall, Director of Experience, Publicis Sapient, Australia
Ryohei Manabe, Group Creative Director, Dentsu Inc., Japan
Alvin Lim, Founder & Creative Chairman, GPB Shanghai & Hong Kong
Tista Sen, Regional Creative Director, South Asia, Wunderman Thompson, India
Melina Fiolitakis, Senior Art Director, FCB, New Zealand
Tay Guan Hin, Chief Creative Officer, BBDO, Singapore
Nathasoruban Sivapatham, Chief Creative Officer, TBWASri Lanka, Sri Lanka
Cassandra Kelsall, Director of Experience, Publicis Sapient, Australia
▲크리에이티브 효과(Creative Effectiveness), 크리에이티브 전략(Creative Strategy)부문
Kaveri Khullar, Vice President, Consumer Marketing, Mastercard Asia Pacific, Singapore - Jury President
Ikuko Ota, President, Hakuhodo Kettle Inc., Japan
Rahul Mathew Chief Creative Officer, DDB Mudra Group, India
Michaela Lyon Global Account Director, Freelance, Hong Kong
Simone Tam, CEO, dentsuMCGARRYBOWEN International, Greater China, CEO, Creative, dentsu Hong Kong, dentsuMCGARRYBOWEN, Greater China
Lee Simpson, CEO, whiteGREY, Australia
Brady Ambler, Executive Strategy Director, R/GA, Singapore
Ikuko Ota, President, Hakuhodo Kettle Inc., Japan
Rahul Mathew Chief Creative Officer, DDB Mudra Group, India
Michaela Lyon Global Account Director, Freelance, Hong Kong
Simone Tam, CEO, dentsuMCGARRYBOWEN International, Greater China, CEO, Creative, dentsu Hong Kong, dentsuMCGARRYBOWEN, Greater China
Lee Simpson, CEO, whiteGREY, Australia
Brady Ambler, Executive Strategy Director, R/GA, Singapore
▲디자인(Design), 인더스트리 크래프트(Industry Craft)부문
Rajdeepak Das, Managing Director India and Chief Creative Officer, Leo Burnett, South Asia, Leo Burnett - Jury President
Matt Nisbet, Executive Creative Director, Ogilvy, Hong Kong
Chutivat Cherdchoo, Executive Creative Director, Visionary, Thailand
Pann Lim, Co-Founder / Creative Director, Kinetic, Singapore
Maryzyle Galinato, Group Creative Director, Hakuhodo Saigon, Vietnam
Marina Danjo, Creative Director, Dentsu Inc., Japan
Brigid Alkema, Executive Creative Director, Clemenger BBDO, New Zealand
Niccola Phillips, Creative Group Head, M&C Saatchi, Australia
Matt Nisbet, Executive Creative Director, Ogilvy, Hong Kong
Chutivat Cherdchoo, Executive Creative Director, Visionary, Thailand
Pann Lim, Co-Founder / Creative Director, Kinetic, Singapore
Maryzyle Galinato, Group Creative Director, Hakuhodo Saigon, Vietnam
Marina Danjo, Creative Director, Dentsu Inc., Japan
Brigid Alkema, Executive Creative Director, Clemenger BBDO, New Zealand
Niccola Phillips, Creative Group Head, M&C Saatchi, Australia
▲디지털(Digital), 모바일(Mobile), 디지털 크래프트(Digital Craft)부문
Yasuharu Sasaki, Head of Digital Creative and Executive Creative Director, Dentsu Inc., Japan - Jury President
Valerie Madon, Chief Creative Officer Asia, VMLY&R, Singapore
Thanasorn Janekankit, Chief Creative Officer, CJ WORX, Thailand
Shiny Lee, Creative Director, Whatever Inc., Taiwan
Kent Boswell, National Director of Interactive, Traffik Group, Australia
Seonhwa Hwang, Digital Content Creator / Campaign Planner, Innocean Worldwide , South Korea
Kitty Lun, Director, Creative Shop GCR, Facebook, Hong Kong
Chew Shing Sian, Group Creative Director, R/GA, Singapore
Alex Hyuckjin Kwon, Creative Director, Cheil Worldwide, South Korea
Valerie Madon, Chief Creative Officer Asia, VMLY&R, Singapore
Thanasorn Janekankit, Chief Creative Officer, CJ WORX, Thailand
Shiny Lee, Creative Director, Whatever Inc., Taiwan
Kent Boswell, National Director of Interactive, Traffik Group, Australia
Seonhwa Hwang, Digital Content Creator / Campaign Planner, Innocean Worldwide , South Korea
Kitty Lun, Director, Creative Shop GCR, Facebook, Hong Kong
Chew Shing Sian, Group Creative Director, R/GA, Singapore
Alex Hyuckjin Kwon, Creative Director, Cheil Worldwide, South Korea
▲다이렉트(Direct), 아웃도어(Outdoor)부문
Tara Ford, Chief Creative Officer, DDB Sydney, Australia - Jury President
Paul Chan, Chief Creative Officer, Cheil Worldwide, Hong Kong
Syed Gousul Alam, Managing Partner & Country Head, Grey, Bangladesh
Lucy Novita, Executive Creative Director, Leo Burnett, Indonesia
Edmund Choe, Chief Creative Officer, Dentsu, Vietnam
Cho Ye Jung, Creative Director, HSAd, South Korea
Leigh Reyes, Chair Emeritus (C3PO), MullenLowe TREYNA, The Philippines
Awais Dhakan, Executive Creative Director, Adcom Leo Burnett, Pakistan
Paul Chan, Chief Creative Officer, Cheil Worldwide, Hong Kong
Syed Gousul Alam, Managing Partner & Country Head, Grey, Bangladesh
Lucy Novita, Executive Creative Director, Leo Burnett, Indonesia
Edmund Choe, Chief Creative Officer, Dentsu, Vietnam
Cho Ye Jung, Creative Director, HSAd, South Korea
Leigh Reyes, Chair Emeritus (C3PO), MullenLowe TREYNA, The Philippines
Awais Dhakan, Executive Creative Director, Adcom Leo Burnett, Pakistan
▲엔터테인먼트(Entertainment), 뮤직(Music)부문
Emily Bull, Managing Director, Founder, hellofuture.tv, Australia - Jury President
Tamon Fujimi, Director of Creative Development, MassiveMusic, Japan
Thasorn Boonyanate, Executive Creative Director, Wunderman Thompson, Thailand
VJ Anand, Head of Creative APAC, Vaynermedia, Singapore
Lizi Hamer, Regional Creative Director, Octagon, Singapore
Matt Che, VP Marketing, Budweiser APAC, China
Ashima Avasthi , Vice President Creative & Head, Zee Studios Originals, Zee Studios, India
Angie Tijam-Tohid, Creative Director & Head of Content, Ace Saatchi & Saatchi, Manila, The Philippines
Tamon Fujimi, Director of Creative Development, MassiveMusic, Japan
Thasorn Boonyanate, Executive Creative Director, Wunderman Thompson, Thailand
VJ Anand, Head of Creative APAC, Vaynermedia, Singapore
Lizi Hamer, Regional Creative Director, Octagon, Singapore
Matt Che, VP Marketing, Budweiser APAC, China
Ashima Avasthi , Vice President Creative & Head, Zee Studios Originals, Zee Studios, India
Angie Tijam-Tohid, Creative Director & Head of Content, Ace Saatchi & Saatchi, Manila, The Philippines
▲필름크래프트(Film Craft)부문
Michael Ritchie, Managing Director, Co - Owner, Revolver, Australia - Jury President
Trong Tantivejakul, Chief Creative Officer, VMLY&R, Thailand
Katherine Lee, Managing Director, Stink Studios, China
Sneha Iype, Executive Producer / Partner, Nirvana Films, India
Rajay Singh, Co-Founder/Film Director, Directors Think Tank, Malaysia
Hiroki Ono, Film Director, Club-A, Japan
Ajay Vikram, Chief Creative Officer Global Clients, Publicis, Singapore
Judy Thompson, Executive Producer, DDB, New Zealand
Trong Tantivejakul, Chief Creative Officer, VMLY&R, Thailand
Katherine Lee, Managing Director, Stink Studios, China
Sneha Iype, Executive Producer / Partner, Nirvana Films, India
Rajay Singh, Co-Founder/Film Director, Directors Think Tank, Malaysia
Hiroki Ono, Film Director, Club-A, Japan
Ajay Vikram, Chief Creative Officer Global Clients, Publicis, Singapore
Judy Thompson, Executive Producer, DDB, New Zealand
▲필름(Film), 인쇄 및 출판(Print & Publishing), 라디오&오디오(Radio & Audio)부문
Piyush Pandey, Chief Creative Officer, Worldwide & Executive Chairman, India, Ogilvy - Jury President
Elle Bullen, Creative Founder, SDWM, Australia
Lisa Fedyszyn, Executive Creative Director, Special Group, New Zealand
Sheena Jeng, Chief Creative Officer, McCann Worldgroup, China
Lili Jiang, Group Creative Director, Cheil Worldwide, China/Hong Kong
David Guerrero, Creative Chairman, BBDO Guerrero, The Philippines
Yusuke Kanda, Creative Director, Film Content Planner, Hakuhodo, Japan
Joji Jacob, Co-founder & Creative Partner, BLKJ, Singapore
Elle Bullen, Creative Founder, SDWM, Australia
Lisa Fedyszyn, Executive Creative Director, Special Group, New Zealand
Sheena Jeng, Chief Creative Officer, McCann Worldgroup, China
Lili Jiang, Group Creative Director, Cheil Worldwide, China/Hong Kong
David Guerrero, Creative Chairman, BBDO Guerrero, The Philippines
Yusuke Kanda, Creative Director, Film Content Planner, Hakuhodo, Japan
Joji Jacob, Co-founder & Creative Partner, BLKJ, Singapore
▲헬스케어(Healthcare)부문
John Scott, Creative Director, Ward6, Singapore - Jury President
Flora Rhee, Managing Director, Havas Health & You, South Korea
Wendy Chan, Executive Creative Director, McCann Health, China
Justine Metcalfe, Founder & Creative Director, Head and Heart, Australia
Jason Chang, General Manager, Elite PR Group, Taiwan
Kazuko Tanaka, Community Producer, Founder Hakuhodo Working Mom's Link, Hakuhodo Inc., Japan
Parixit Bhattacharya, Managing Partner - Creative, TBWA Mumbai, India
Flora Rhee, Managing Director, Havas Health & You, South Korea
Wendy Chan, Executive Creative Director, McCann Health, China
Justine Metcalfe, Founder & Creative Director, Head and Heart, Australia
Jason Chang, General Manager, Elite PR Group, Taiwan
Kazuko Tanaka, Community Producer, Founder Hakuhodo Working Mom's Link, Hakuhodo Inc., Japan
Parixit Bhattacharya, Managing Partner - Creative, TBWA Mumbai, India
▲이노베이션(Innovation)부문
Joakim (jab) Borgström, Worldwide Chief Creative Officer, BBH, Singapore - Jury President
Yasuharu Sasaki, Head of Digital Creative and Executive Creative Director, Dentsu Inc., Japan
Malcolm Poynton, Global Chief Creative Officer, President Creative, Cheil Worldwide
Joji Jacob, Co-founder & Creative Partner, BLKJ, Singapore
Kent Boswell, National Director of Interactive, Traffik Group, Australia
Valerie Madon, Chief Creative Officer Asia, VMLY&R, Singapore
Wendy Chan, Executive Creative Director, McCann Health, China
Yasuharu Sasaki, Head of Digital Creative and Executive Creative Director, Dentsu Inc., Japan
Malcolm Poynton, Global Chief Creative Officer, President Creative, Cheil Worldwide
Joji Jacob, Co-founder & Creative Partner, BLKJ, Singapore
Kent Boswell, National Director of Interactive, Traffik Group, Australia
Valerie Madon, Chief Creative Officer Asia, VMLY&R, Singapore
Wendy Chan, Executive Creative Director, McCann Health, China
▲미디어(Media)부문
Mark Heap, CEO APAC, MediaCom - Jury President
Danni Dimitri, Strategy Director, Havas Media, Australia
Vaishali Verma, CEO, Initiative, India
Ami Qian, Managing Director, CARAT, China
Deric Wong, CEO, Omnicom Media Group, Hong Kong
Jacquline Pavich, Global Client Lead, Publicis Groupe, Singapore
Jacquie Bennett, Partner, Strategy Director, HeyYou, New Zealand
Danni Dimitri, Strategy Director, Havas Media, Australia
Vaishali Verma, CEO, Initiative, India
Ami Qian, Managing Director, CARAT, China
Deric Wong, CEO, Omnicom Media Group, Hong Kong
Jacquline Pavich, Global Client Lead, Publicis Groupe, Singapore
Jacquie Bennett, Partner, Strategy Director, HeyYou, New Zealand
▲PR 부문
Vanessa Ho Nikolovski, Managing Director, Weber Shandwick, Singapore - Jury President
Shota Hatanaka, Creative Director, Hakuhodo Kettle, Japan
Marianne Admardatine, CEO, H+K Strategies, Indonesia
Amit Misra, CEO MSL South Asia, MSL, India
Shouvik Prasanna Mukherjee, Executive Creative Director, Golin, Singapore
Simone Gupta, CEO, One Green Bean, Australia
Melinda Po, Chief Operating Officer of Edelman China / Managing Director of Edelman Shanghai, Edelman, China
Sean Brown, General Manager, Mango Communications, New Zealand
Shota Hatanaka, Creative Director, Hakuhodo Kettle, Japan
Marianne Admardatine, CEO, H+K Strategies, Indonesia
Amit Misra, CEO MSL South Asia, MSL, India
Shouvik Prasanna Mukherjee, Executive Creative Director, Golin, Singapore
Simone Gupta, CEO, One Green Bean, Australia
Melinda Po, Chief Operating Officer of Edelman China / Managing Director of Edelman Shanghai, Edelman, China
Sean Brown, General Manager, Mango Communications, New Zealand
