칸 라이언즈 로고

아시아·태평양 지역 최대 크리에이티비티(Creativity) 페스티벌인 스파이크스 아시아(Spikes Asia)가 2023년 어워드 심사위원단 라인업을 발표했다.

7일 스파이크스 아시아 조직위원회에 따르면 2023 심사위원단은 아시아퍼시픽(APAC) 크리에이티브 전문가 110명으로 구성됐으며, 글로벌 브랜드 틱톡(TikTok)과 레킷(Reckitt)이 최초로 합류하고 캄보디아 최초의 심사위원도 포함됐다.

국내에서는 강지현 서비스플랜 대표, 김원국 이노션 CD, 이슬기 제일기획 CD(Creative Director), 현신균 LG CNS 대표(가나다 순)가 심사위원으로 선정됐다.

스파이크스 아시아의 제니 라우(Jenny Lau) 이벤트 디렉터는 "스파이크스 아시아 어워드는 크리에이티브 업계의 미래에 초점을 맞출 것"이라며 "올해는 모든 심사위원단이 다시 싱가포르에 모여 직접 심사를 하게 된 만큼, 더욱 강화된 심사를 하게 될 것으로 기대된다"고 밝혔다.

스파이크스 아시아 2023 어워드의 각 부문별 심사위원단은 아래와 같다.

△ 브랜드 익스피리언스 & 액티베이션(Brand Experience & Activation), 크리에이티브 커머스(Creative Commerce)

심사위원장 야스하루 사사키(Yasuharu Sasaki) 덴츠(Dentsu Inc., Japan) 최고 크리에이티브 책임자(Chief Creative Officer, CCO)

심사위원단

Hari Ramanathan, CEO, VMLY&R, South Asia, SE Asia & Japan

Irisy Wang, Group Creative Director, R/GA, China

Jaslin Goh, Chief Marketing Officer, PayMe by HSBC, Hong Kong

Jason Hou, Group Creative Director, GroupTRON, Taiwan

Julian Schuchard, Creative Director, Cheil, Australia

Nikki McKelvie, Managing Director, DDB Aotearoa, New Zealand

Paruj Daorai, CEO, Publicis Groupe, Thailand

△ 크리에이티브 데이터(Creative Data), 이노베이션(Innovation)

심사위원장 클라우디아 크리스토바오(Claudia Cristovao), 구글 APAC 구글 브랜드 스튜디오 헤드(Head of Google Brand Studio, Google, APAC)

심사위원단 

Kevin Fernandes, Head of Data Solutions & AdTech, Havas Media, Australia

Samantha Shuttleworth, Product Strategy Director, R/GA, Singapore

현신균(Shin Gyoon Hyun), CEO, LG CNS, South Korea

Tiffana Pun, Chief Strategy Officer, Dentsu Creative, China

Yuichiro Horie, Head of Planning, TBWA＼Hakuhodo, Japan

△ 크리에이티브 효과(Creative Effectiveness)

심사위원장 신두자 라이(Sindhuja Rai) 몬델레즈 인터네셔널 글로벌 미디어 인베스트먼트 & AMEA 소비자 경험 시니어 디렉터(Senior Director, Global Media Investment and AMEA Consumer Experience, Mondelez International, Global)

심사위원단

Chris Colter, Chief Strategy Officer, Initiative, Australia

Daniel Cullen, Executive Director, WPP, APAC

Irene Chang, CEO, Publicis Groupe, Taiwan

Rahul Mathew, Chief Creative Officer & Executive Director, DDB Mudra Group, India

Seema Jaffer, CEO, Bond Advertising, Pakistan

△ 디자인(Design)·인더스트리 크래프트(Industry Craft)

심사위원장 앨빈 림(Alvin Lim) 굿피플 베이직컬리 홍콩(Good People Basically, Hong Kong) 창립자 겸 크리에이티브 의장

심사위원단

Andreas, Chief Creative Officer, dentsu Creative, Indonesia

Athula Kathriarachchi, Senior Creative Director, Leo Burnett, Sri Lanka

Fran Palines, Creative Director, BBDO Guerrero, The Philippines

Justina Zun-Zun Chang, Global Integrated Art Director, Hakuhodo Inc., Global

Mayuri Nikumbh, Head of Design, Conran Design Group, India

Sam McGuinness, Design Director, R/GA, APAC

SzHui Liu, Associate Creative Director, ADK, Taiwan

△ 디지털 크래프트(Digital Craft)·모바일(Mobile)

심사위원장 켄트 보스웰(Kent Boswell) 트래픽 호주(Traffik, Australia) 내셔널 디렉터 오브 인터랙티브(National Director of Interactive)

심사위원단

강지현(Julie Jihyun Kang), CEO & Managing Partner, 서비스플랜(Serviceplan), South Korea

Kanokkan Rinnachit, Managing Director, Yell Bangkok, Thailand

Kate Bayona Garcia, CEO, Publicis Groupe, Vietnam

Mandy Hou, Chief Digital Officer, EssenceMediaCom, China

Naoki Tanaka, Creative Director, Dentsu Inc., Japan

Vikash Chemjong, Chief Creative Officer, Cheil WW, India

△ 다이렉트(Direct)·아웃도어(Outdoor)

심사위원장 그라함 드류(Graham Drew) 그레이(Grey) APAC CCO

심사위원단

Anathea Ruys, CEO, UM, Australia

Greg Martin III, Executive Creative Director, Ace Saatchi & Saatchi, The Philippines

Keisuke Muroya, Creative Director, Tokyu Agency Inc., Japan

Kunanun Manusutthipong, Creative Director, TBWA＼Thailand, Thailand

Manasi Sheth, Art Director, Dentsu Creative, India

Rachel Lo, Creative Director, Havas, Hong Kong

Raymond McKay, Chief Creative Officer, RUN, New Zealand

△ 엔터테인먼트(Entertainment)·뮤직(Music)

심사위원장 앤젤 리(Angel Lee) 넷플릭스 APAC 뮤직 마케팅(Marketing Music)

심사위원단

Giant Kung, Chief Creative Officer, Ogilvy, Taiwan

Haylie Craig, Senior Creative, Colenso BBDO, New Zealand

Ruey Ku, Managing Director, Publicis APEX Exchange China, APAC

Satbir Singh, Founder & Chief Creative Officer, Thinkstr, India

Shn Juay, Chief Marketing Officer, iCandy Interactive Limited, Global

Tom Martin, Chief Creative Officer at Special Australia, Partner at Special U.S. and Special London, Australia, USA and UK

△ 필름(Film)

심사위원장 제이슨 윌리엄스(Jason Williams) 퍼블리시스 그룹(Publicis Groupe) APAC Middle East and Africa, 헤드 오브 크리에이티브 엑설런스(Head of Creative Excellence)

심사위원단

Anupama Ramaswamy, Chief Creative Officer, Havas Worldwide, India

Bart Pawlak, Executive Creative Director, 303 MullenLowe, Australia

Joey David-Tiempo, Founder & CEO, Octopus&Whale, The Philippines

Lauren Yrastorza Lim, Head of Copy, TBWA＼Singapore, Singapore

이슬기(Seulki Lee), Creative Director, 제일기획(Cheil Worldwide), South Korea

Takayuki Niizawa, Chief Creative Officer, Wunderman Thompson, Japan

Thamakorn Ruchakityanon, Creative Director, SOUR Bangkok, South East Asia

△ 필름 크래프트(Film Craft)

심사위원장 미츠아키 티모 오츠키(Mitsuaki Timo Otsuki) 블랙 캣 화이트 캣 뮤직 재팬(Black Cat White Cat Music, Japan), 최고 디벨롭먼트 디렉터(Chief Development Director)

심사위원단

AS Anam, Regional Creative Director, Media.Monks, Southeast Asia

Jody Xiong, Founder and Creative Director, Digital Director at Beijing 2022 Winter Olympics Opening Ceremony, The Nine Shanghai, China

Komsan Yamchuen, Film Director, Suneta House, Thailand

Loren Bradley, Executive Producer, Finch, APAC

Melanie Bridge, Managing Partner / Film Director, Sweetshop, Global

Priya Shivakumar, Senior National Creative Director, Wunderman Thompson, India

Wen Hao Tan, Film & VFX Director, MethodnMadness, Singapore

△ 헬스케어(Healthcare)

심사위원장 빈두 메논(Bindu Menon) 포인트블랭크 헬스케어 커뮤니케이션즈 인도(Pointblank Healthcare Communications, India) 최고경영자(CEO) 겸 공동창립자

심사위원단

Brian Wang, SVP, Head of Health, Edelman, China

Donevan Chew, Chief Creative Officer, Havas Immerse, Malaysia

Eduardo Kranz, Managing Director, Service and Experience Design Lead, Accenture Song, Japan

Rachel Stanton, Group Managing Director, Ogilvy Health, Australia

Rohini Miglani, Vice President, BBIC, Procter & Gamble International Operations SA, Singapore

Supatnuj Sorndamrih, Senior Director of Social Marketing, Thaihealth Promotion Foundation, Global

△ 미디어(Media)

심사위원장 프레르나 메로트라(Prerna Mehrotra), 덴츠 APAC 미디어 CEO

심사위원단

Aditi Mishra, CEO, Lodestar UM, India

Asier Carazo, National Head of Strategy, Atomic 212º, Australia

Lawrence Cheung, Managing Partner, PHD, Hong Kong

Minako Tanaka, Creative Director & Integrated Creative Producer, Hakuhodo DY media partners inc., Japan

Shankar Rajagopal, Chief Client Officer, Mindshare, APAC

Tizzy Zoelfikar, Managing Director, Havas Media Group, Indonesia

Vivian Zhu, CEO, Zenith and Spark Foundry, China

△ PR

심사위원장 풀리 차우(Pully Chau) 에델만 중국(Edelman, Greater China) 회장

심사위원단

Alexandra Penfold, General Manager, FleishmanHillard, Australia and New Zealand

Carolyn Devanayagam, EVP & Head of Corporate, Weber Shandwick, APAC

Clara Shek, President, Hong Kong and Regional Corporate Practice Lead, Ogilvy Public Relations & Influence, Asia

Guy Kellaway, Communications Director, Nestlé, Indonesia

Mel Panabi, Business Director - Red Havas, Havas Ortega, The Philippines

Nitin Mantri, Group CEO, AvianWE, India

Norikuni Takamiya, Co-Head of Tokyo / Director of Content & Design, I&CO, APAC

△ 인쇄&출판(Print & Publishing)·라디오&오디오(Radio & Audio)

심사위원장 유진 청(Eugene Cheong) DDB 월드와이드 아시아 CCO

심사위원단

Anne-Marie Andrada, Creative Director, Havas Riverorchid, Cambodia

Ariyawat Juntaratip, Executive Creative Director, The Leo Burnett Group, Thailand

Farishte Irani, Group Head - Copy, Dentsu Creative, India

Gabriela Guerra, Senior Creative Copywriter, McCann Worldgroup, Singapore

Ralph Van Dijk, Founding Creative Director, Eardrum, Global

Taro Taniwaki, Copywriter, Hakuhodo, Japan

△ 소셜&인플루언서(Social & Influencer)

심사위원장 스와티 바타차야(Swati Bhattacharya) FCB 인도 크리에이티브 의장(Creative Chairperson)

심사위원단

Alice Isola, AVP, Head of Social APAC, Essence Global, APAC

Ashleigh Bruton, Head of Social & Content, Digitas ANZ, Australia and New Zealand

Mami Koyama, Copywriter/Creative Planner, Dentsu, Japan

Nikhil Sandhu, Head of Creative Lab SEA, TikTok, South East Asia

Ronnie Wu, Chief Creative Officer, TBWA＼China, China

김원국(Wonkuk Kim), Creative Director, 이노션(INNOCEAN, Global)

△ 전략 & 효과(Strategy & Effectiveness)

심사위원장 앨리슨 틸링(Alison Tilling) VMLY&R 호주 & 뉴질랜드(VMLY&R, Australia and New Zealand) 최고 전략 책임자(Chief Strategy Officer, CSO)

심사위원단

Alicja Cybulska, Chief Strategy Officer, Havas, South East Asia & North Asia

Chrissy Payne, Head of Planning, OMD, New Zealand

Rogier Bikker, Managing Director, Media.Monks, China

Saurabh Jain, Regional Marketing Director, Reckitt, South Asia

Shiggy File, Chief Strategy Officer, dentsu, Hong Kong

Stuart Wragg, Chief Strategy Officer, Herd MSL, Australia

스파이크스 아시아 2023은 2023년 2월 28일부터 3월 2일까지 싱가포르에서 열린다. 스파이크스 아시아 어워드 출품작은 2023년 1월 19일까지 접수하며 그랑프리 및 수상작은 행사 마지막 날인 3월 2일 발표한다.

출처 : Brand Brief - 브랜드브리프(http://www.brandbrief.co.kr)